When you think of a brand, you often think of its logo. The shape, the color, the typography. Coca-Cola red, Spotify green, T-Mobile magenta. While the power of shape, color, and other brand elements is undeniable, when it comes to emotional connections and brand recall, nothing beats music.
One of the cases we’re particularly proud of is Unox. You can probably easily recall the nostalgic, quintessentially Dutch harmonica melody, but the sound logo is just a small part of the whole piece we created for Unox. Check out our Making Of above [or: insert URL]. While watching, you’ll probably find yourself thinking of Unox even without the visuals, and who knows, you might even crave some soup.
Another case: Centraal Beheer, which, after decades of sticking to their no-campaign campaign, eventually sought a stronger brand connection.
This might be an old example, but it underscores a very important point: The Rolo elephant commercial, voted the best Dutch commercial of the century, that permanently etched its campaign melody into our advertising memory. Check our cases below for an impression of other audio identities we’ve developed.
