When you deliver video we prefer Prores 422 or .mp4.
Audio files preferably .wav or .aif but .mp3 works as well.
The audio of a offline video we like to receive as an OMF or AAF package.
TVC stands for Television Commercial.
A Preroll is an online commercial that’s played before the content starts that you are watching.
RC stands for Radio Commercial.
Online is a collection of diverse films like: explanation videos, manifests, testimonials, business presentations, instructionvidoes, etc.
Earforce also works project based. Deals can be made with planning. You can do this by contacting info@earforce.nl or call +31 (0)20 663 7783
You can actually bring a voice over yourself as well. But don’t forget we love finding the perfect voice for your product.
Of course! We can send you a Zoom or other connection link to attend the session.
A sound logo is very recognisable by it’s short melody that displays the brands personality. It’s a very important part of your sonic branding.
Many times the sound logo is a fragment out of the corporate theme. The corporate theme is specially made music for the brand inspired from the brand itself. The music can be performed in different styles for different campaigns.
A jingle is a short piece of music, many times sung, to boost the recognition of a brand.
A bedding is background music to support voice over or amplify certain moods.
Sonic branding is applying music and sound on a strategic level. It’s a crucial part to bring brand and customer closer to each other on emotional level. Sonic branding helps building a feeling to your brand.
Foley is the reproduction of sounds in the studio to amplify the experience of a video. It’s part of sound design, where the audio experience get’s optimised for the video.
Foley becomes good when the viewers don’t notice the sounds are changed, but have a richer experience of the content. Foley helps to amplify the feeling that you want to bring over with your content. For example, a horror movie isn’t scary anymore when the sound would be turned off. The sound creates the feeling.
Mastering is making the end audio mix ready for different speakers like computers, televisions, telephones, etc.
Mixing is adjusting the volumes of the different audio layers to blend them harmonically together. So it’s merging / mixing all the different audio layers together. The mix is so important for creating focus and a good audio experience. This is where the magic happens.
Buma/Stemra is a copyright organization for music publishers in The Netherlands. They represent their interests of all their members worldwide.
Music can be used for a diversity of options. Like banners, commercials, ringtones, digitale or physical cards, newsletters, a single, band performances, etc. For the use of most music you have to pay Buma. And Buma then pays the music creators. This system has been made by law for music and author rights. Most organisations are members of Buma and pay Buma automatically. With online music use there are more deals to be made with Buma in order to be able use the music.